This last week I was travelling back from the US on the long haul 15-hour flight from Newark airport to Mumbai, direct. I had decided beforehand itself, that I would get my computer out and spend the time watching an old television series called 'Studio 60.' I like Aaron Sorkin and his writings and this was one of his old television shows. In that show, there was one episode, which caught my attention in terms of a thought to look ahead for Corporate Capsules. It was a scene with the network President, also the Chairman and a couple of executives. They were listening to two guys who were pitching a new sketch, or a show that they wanted the network to run.
I listened, fascinated, because they wrapped it up in just under five minutes. It was very succinct; they came right to the point. They handled the main thought behind the new show, how it would run, how they would get the program done in the right time frame, the audience that they were targeting and the potential viewership that would go up – all of that captured within a space of five minutes.