A New Avatar for DY Works

View this email better in your browser Dear Devatanu Banerjee, Over the last few years, we have been on a journey. A journey born from conviction, knowledge and proof in the marketplace - that the most robust brands are built based on culture. A simple transposition of a global concept does not work. ORGANIC means little in India, but PESTICIDE FREE resonates deep within the Indian consumer; Probiotic will remain a sliver of a market, as long as a global nomenclature is used. As Indian's we know the power of curd/ dahi (in case of indigestion, curd rice is the default choice); and we can demystify probiotic by simply calling it Super Dahi or some such nomenclature that bring clarity to the product promise. Whether B2B or B2C; culture based brands can propel both growth and valuation. Our best work has originated from consumer, culture and client insights. With this in mind, we are re-orienting our service model around FOUR CORE PRACTICES. We would love to engage you to get your views and feedback on the same and explore new opportunities. DY Works Practice Areas INTEGRATED CORPORATE PRACTICE   This practice builds corporate brands, manages reputation and focus on external and internal branding through a use of owned, earned and paid media. More >   CONSUMER PRACTICE   The practice aims at arriving at cultural insights that can be embedded in brand solutions. More >   SME PRACTICE   We work with promoters of SME's and start ups to help them realize their mission faster. More >   CULTURE STUDIES   As a strong alternative to traditional market research, our cultural insights group uses ethnography and semiotics to decode categories and consumers. More > Our global portfolio continues to be enhanced. We are the only international agency to partner with General Mills outside of the US. We have partnered with a number of Unilever brands in the AMET region, Sri Lanka and South East Asia as well as other clients in these regions. Our portfolio foothold continues to gain momentum in Africa, especially Nigeria and we hope for this continued activity in the New Year.   You have been a well-wisher for DY Works and I look forward to your encouragement going into 2014-15.    ALPANA PARIDA President, DY Works Copyright © 2014 DY Works, All rights reserved. You are receiving this email because of your valued association with DY Works. Our mailing address is: DY Works G-01,Ground floor, B/2 Marathon Innova, Opp Peninsula Complex, Off Ganpatrao Kadam Marg, Lower Parel (W) Mumbai 400013 India Add us to your address book unsubscribe from this list    update subscription preferences